DCCC

Knowing that voters are more turned off by politics than ever, the Democratic Congressional Campaign Committee (DCCC) approached me to help them make ads geared toward younger voters that didn't look or feel political.

In order to make the issues feel real without relying on typical political tropes, I developed, wrote, directed and produced a parody of Cards Against Humanity titled, "Cards Against Insanity." 

This series of digital ads helped the DCCC flip 5 districts to Democrats in an otherwise bleak Midterm.

Christina Sheffey | 2019