Girl Scouts in STEM Social Video

EXELON

Exelon, an energy and utility company and recent inductee to the Fortune 100, is committed to diversity and inclusion in both its employees and energy portfolio.

Tasked with developing a creative and content strategy to communicate their community initiatives, inclusive policies and diverse energy portfolio, I wrote, directed and produced digital marketing materials to be released during big moments like Women's History Month, Pride Month and Nuclear Science Week.

This strategy saw unprecedented engagement with both employees and consumers online on channels like Facebook, Twitter, Instagram and LinkedIn.

Nuclear Energy Digital Explainer

Pride Month Social Video

Christina Sheffey | 2019