Annual Letter Digital Ads

GATES FOUNDATION

In order to garner attention for their Annual Letter, the Gates Foundation asked me to develop a digital campaign geared toward educating audiences about how much they've accomplished in regards to child mortality rates, and how much work is left to be done.

 

Despite short timelines and limited resources, I wrote, produced and directed three animated pre-roll ads that put their achievements in to stark terms - and left audiences with a greater understanding of the issue.

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In tandem with their child mortality campaign, I wrote, developed and produced an ad to raise awareness about neglected tropical diseases and how the Gates Foundation works with pharmaceutical companies, governments, health works and local groups to help eradicate them. 

Neglected Tropical Diseases Digital Ad

Christina Sheffey | 2019