As part of their commitment to use their scale for good, McDonald's announced major changes in 2018 related to climate action (substantially lowering their carbon footprint through beef sustainability and compostable packaging and recycling) and youth employability. To help raise awareness of their international program, I developed, wrote and directed a series of cross-channel ads and content leveraging their CEO, a digital trend known as "unboxing," and a series of infographics and gifs.

Christina Sheffey | 2019