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The NCAA invested in major policy changes intended to help student-athletes have both a better collegiate experience and find long-term opportunity after college, addressing major public criticism, but hadn’t found an effective way to communicate the benefits of these changes to the public.
I led creative development of all brand marketing elements across digital channels, including pre-roll, paid and organic social, banners, homepage takeovers, and sponsored content with partners like the New York Times and Sports Illustrated.
The campaign successfully demonstrated the NCAA’s commitment to creating pathways to long-term opportunity.
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