In late 2017, the Trump administration announced their intention to roll back protections for, and access to, public lands. In order to showcase what our "New Normal" would look like if their efforts were successful, I developed and directed a series of cross-channel ads for the Hispanic Access Foundation to shock viewers and encourage them to take action by contacting their elected officials.

This campaign was a 2019 Telly Award Winner.

Christina Sheffey | 2019