YOUR CHOICE COLORADO

Until last year, Coloradoans were unable to buy full-strength beer and wine in grocery stores. Despite initial polling that showed low levels of support, the six month campaign ultimately proved successful in changing the law to allow more access to these products.

In order to reach and persuade voters, I led a team to ideate, write, direct, produce and design this integrated multi-channel creative campaign across TV, pre-roll, paid and organic social, Snapchat, Instagram, print and DOOH that, first, made the issue real and then followed it up with personal stories of those impacted by the law.